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  • Donald E. Hester


I have always wanted to make a difference in whatever I do. Some times I have been able to make a small difference and at other times large differences. It is one of the reasons I love to teach. A teacher inspired me, and I want to do the same for others. So, I wanted to start sending out useful information gathered from training requests.

I wanted to start off with Simon Sinek’s book, “Start with Why.” He also did a TED talk on it, and I think it is awesome. I have used the concept in interviews, when I teach, and even in this blog. Check it out.

A link to some videos and the book are below. Along with some descriptions.


Start with Why: How Great Leaders Inspire Everyone to Take Action

"Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.

In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time.

Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it.

START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY."

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